{how to sell}

$175.00 USD
Wondering how to achieve $2K+ family portrait sales ONLINE?  It is absolutely possible!

This is it--the updated and expanded version of {how to sell}!  One of WordSmith's most popular guides and absolutely the one that inspires the most "thank you, thank you, thank you!!!" e-mails from photographers.  

You will receive:
--The 2009 classic in its entirety. The 60-page, highly-readable {how to sell} PDF details Joyce's proven methods for attaining high sales online and included with your purchase of {how to sell} is a series of templates as well as a peek into Joyce's PickPic and Photocart carts.
--The 2013 update featuring a 40+ page PDF analyzing the tweaks made since the original guide was published, what's stayed the same, experimental strategies, and the profitability (or not) of these changes.
--The 2013 after-the-session booklet. An abridged version of our popular {hello guide}, perfect for handing to clients after each session and guiding your online sale. 

--The videos--also new for 2013.  You'll find four "behind the scenes" screencast videos where we take a quick "tour" of the following areas: the hello guide pre-session PDF (this is a separate product in the WordSmith shop, but pertinent here as I discuss how selling begins from the very first inquiry), the post-session client materials, several real-life recent client galleries and resulting sales, and a website walkthrough.  The videos, all together, total around 59 minutes; woven throughout each you'll find discussion of sales strategies and methods of drawing the perfect client (who is more likely to result in the perfect sale!) to you.
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If you are completely happy with your online sales and meet your sales goals 95% of the time, this guide may not be for you. Likewise, if you offer in-person sales exclusively, you may find this guide less useful than some might. If you find, like many in-person ordering proponents, that you must offer online sales at least part of the time (out-of-town clients, mini-sessions, extenuating circumstances, etc.) then you will find this guide pertinent to you. Photographers--regardless of how they sell--who find it difficult to "sell themselves" and hate feeling like a salesman will also love this guide! Joyce's techniques are low-key and refined yet extremely effective, and apply regardless of the dollar amount your target market can afford to spend (i.e. even though Joyce's business is a low-volume, high end boutique business, the information within the guide applies to all business models). 
Please note: the guide does not cover every single selling style or scenario under the sun--that would be impossible! It details Joyce's style with an eye toward being applicable to many circumstances.
For a closer look at all {how to sell} offers, simply click and zoom on the images to the left.
NOTE: If you previously purchased the classic {how to sell} and wish to upgrade, you may do so for $35.  Send me an e-mail to purchase.
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